Capacity Sports Logo

For a company who does such neat work that focuses on measuring and increasing performance from a few viewpoints, we thought something cool was in order. So, we crafted a clever little bar chart and set it into 3D space. We’ll be extending this branding into other products of theirs, which will hit the market later in 2011.

This company does such neat work with athletes: they focus on measuring and increasing athlete’s performance from a few different viewpoints. Their identity needed to reflect that idea. The result of this is a clever little bar chart set in 3D space. This identity is also applied in different ways to their products, but it always looks consistent.

You can see what they’ve got so far at Capacity Sports’ website. They’ve got more products launching soon.